Tag: Byron Sharp
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Behind the scenes in the creation of an eye-catching textbook
The design of Marketing: Theory, Evidence, Practice was a labour of love for the creative team behind the textbook. Graphic designer Nina Heryanto conceived the striking illustrations on the book’s cover and its chapter opener spreads, which feature everyday consumer items, from toothpaste to chip packets. In a testament to the quality of its design, Marketing:…
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How Brands Grow Part 2
Following the success of international bestseller How Brands Grow: What Marketers Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. This book is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book will…