How Brands Grow Part 2

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Following the success of international bestseller How Brands Grow: What Marketers Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

This book is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This book will change the way you think about marketing forever.

9780195596267
How Brands Grow Part 2
9780195596267
$39.95

Read Chapter One

 

 

 

9780195573565

How Brands Grow
9780195573565
$49.95

 

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