Oxford Australia Blog

Sharing our love of education, language, and books

Tag: word-of-mouth

  • Is word-of-mouth more powerful in China?

    The sheer size and increasing wealth of the Chinese population makes China an attractive target market. There is no doubt that Chinese culture and history differs from the western world, but how do these differences translate into differences in Chinese buyer behaviour? And are there differences that should affect a brand’s growth strategy? This is…