Tag: Oxford Australia
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How Brands Grow Part 2
Following the success of international bestseller How Brands Grow: What Marketers Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. This book is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book will…
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Puppy Academy or Dr Kittycat?
Here at Oxford we share a love for many things – books, baking, cheese and our beloved pets. Many desks are decorated with pictures of our furry best friends, and in honour of two new series from our Children’s division, we asked the staff a very important question: Are you team Puppy Academy or team Dr…