Tag: marketing
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Behind the scenes in the creation of an eye-catching textbook
The design of Marketing: Theory, Evidence, Practice was a labour of love for the creative team behind the textbook. Graphic designer Nina Heryanto conceived the striking illustrations on the book’s cover and its chapter opener spreads, which feature everyday consumer items, from toothpaste to chip packets. In a testament to the quality of its design, Marketing:…
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Is word-of-mouth more powerful in China?
The sheer size and increasing wealth of the Chinese population makes China an attractive target market. There is no doubt that Chinese culture and history differs from the western world, but how do these differences translate into differences in Chinese buyer behaviour? And are there differences that should affect a brand’s growth strategy? This is…
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Oxford Festive Gift Guide for Adults
Need some help with your Christmas shopping this year? We’ve got you covered. ‘Tis the season for gift guides, so we have selected a variety of titles to help you buy for all of the foodies, history buffs, marketers and word nerds in your life. Books make the best gifts so take advantage of our…