The pitfalls of following the herd

Behavioural Economics: A Very Short Introduction author Michelle Baddeley talks to ABC Radio National Life Matters program about ‘Why we herd and how it can harm us’.

In the interview, Baddeley discusses the tendency of people to blindly follow the herd, and the pitfalls of this behaviour, which might be at play in overheated housing markets and the extraordinary popularity of certain cafes.

Behavioural Economics: A Very Short Introduction is available from Booktopia.

Behavioural economics

 

 

 

 

 

 

 

 

 

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