Month: April 2016

Is word-of-mouth more powerful in China?

The sheer size and increasing wealth of the Chinese population makes China an attractive target market. There is no doubt that Chinese culture and history differs from the western world, but how do these differences translate into differences in Chinese buyer behaviour? And are there differences that should affect a brand’s growth strategy? This is…

The Anzac Legend

Ever since news of the landing at Gallipoli first reached Australia via the reporting of the British war correspondent Ellis Ashmead-Bartlett, the achievements of the AIF have become embedded in Australian national consciousness. By the end of the war the AIF had come to be regarded as one of the premier Allied fighting forces, and [General…

Using humour to inspire young writers

Hey, want to hear a joke? Novice pirates make terrible singers because they can’t hit the high seas. (Cue collective groan) Sometimes humour can be in-your-face and silly (like the joke above), and other times it can be more subtle. Whether it’s a pun, a child’s knock-knock joke, a funny movie, or situation comedy on…

Using real voices to inspire student teachers

OUP Authors Neil Harrison and Juanita Sellwood show the importance of using real stories in teaching by sharing their own experiences. Be generous and stay a while Numbulwar is a tropical paradise, replete with coconut palms and golden beaches. This was my first school appointment in Arnhem Land, Northern Territory. I had been teaching for…

Connecting with Law Short Film Competition launches for 2016

The Connecting with Law Short Film Competition is an annual event run by Oxford University Press Australia & New Zealand. Now in its ninth year, the Connecting with Law Short Film Competition is open to all tertiary students currently enrolled in a law unit at an Australian university. This year, we are asking students ‘why…

Oxford Word of the Month – April: Kangaroo mile

noun: a distance usually longer than an actual mile because of the nature of the terrain. THE STORY BEHIND THE WORD OF THE MONTH In 1842, on an overland expedition with Sir John and Lady Jane Franklin in Tasmania, settler and author David Burn wrote in his diary: ‘The path throughout, Mr. Calder reckons at…