Month: October 2015

The long and the short of it

In this article, reproduced from our latest issue of Ozwords, Julia Robinson investigates Aussie terms for Chinese wonton soup and Chinese noodle soup. Recently we received this query from a Victorian reader: ‘I am writing to ask about the term “short soup”, as in the Chinese wonton soup. Other non-Australian speakers of English are unaware…

How Brands Grow Part 2

Following the success of international bestseller How Brands Grow: What Marketers Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. This book is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book will…

Pippi Longstocking Colouring-in Competition

Last month Oxford University Press held a colouring-in competition to celebrate 70 years of the irrepressible Pippi Longstocking. Every day we received a new parcel of pictures, and by closing date we had more than 600 entries from primary school students across Australia. There were many inventive entries that colourfully captured the characters from Astrid Lindgren’s…

Wine Facts You Didn’t Know

Wine has been enjoyed as a delicacy by many people around the world. Through the various techniques in preparation, there are endless varieties of wine to suit the diverse preferences of wine lovers. Its timeless influence has seen it span from historical cultures to the modern day. Here are some interesting facts you didn’t know:…

Oxford Word of the Month – October: Flagfall

flagfall – noun: 1 An initial minimum hiring charge for a taxi, as part of the overall fare. 2 A fixed initial charge incurred when making a call on a mobile phone. Today mobile phone charges in Australia may include a flagfall fee—a fixed amount that is part of the cost of the call. The…